Useful tips when using social media in your job hunt

Whether you are in transition or a former officer wishing to change your career, it always helps to research everything there is to know about resumes, cover letters and interviews before starting your job hunt. The newest and most effective tool when searching for jobs is social media.
Studies have shown that a large number of companies these days use social media for hiring and will look into a candidate’s social media profiles as well.

Social networking sites like Facebook, Twitter and LinkedIn offer you viable business opportunities and help you boost your career prospects.

Here are some simple guidelines to help you tap into the power of social media and to make your job search easier.


  • Use the search bar on Twitter to look for terms that would apply to the job you want. For the best results type in words like ‘jobs’, ‘hiring’, ‘UK’ and other specifics.
  • You can use hashtags like #jobs and #hiring to find tweets from hiring managers and companies that are looking for candidates.
  • Tweeting is a good way to network with like-minded professionals. Follow organisations that you are interested in and communicate with them via tweets.
  • You will find a lot of Twitter accounts that are dedicated to posting job applications. Follow them to get regular updates and find jobs that you might be interested in.


  • Everyone on LinkedIn is looking for networking opportunities, so feel free to connect with those who have careers you might be interested in. Read through the member stories section on the LinkedIn blog – this features success stories about networking through the site.
  • Check the jobs board regularly to see the opportunities that are available in your field of interest.
  • Get recommendations and endorsements from your peers to boost the likeability of your LinkedIn profile page. You can also give recommendations to your peers.
  • LinkedIn career expert Nicole Williams suggests sharing articles or other content within your network, as it will boost your chances of being contacted by a recruiter. This is a great way to showcase your knowledge of the industry.
  • Make sure that your LinkedIn profile has a detailed list of all your work experience and knowhow to make it more appealing when viewed by a hiring manager. A robust profile improves your chances of being contacted by a recruiter.


  • Most organisations are present on Facebook. If you ‘like’ their pages, you will get daily updates about their activities and current job openings.
  • Adjust your privacy settings on Facebook to set your work and education information on ‘public’. This ensures that users can view your professional history without needing to add you as a friend. It also helps to be aware of exactly how others view your Facebook Timeline.
  • Facebook has a ‘Professional Skills’ section in the ‘About’ section of your profile that you can use to add skills you have acquired. This is an additional means to optimise your professional appeal.
  • Join employment groups on Facebook as this is a great way to access jobs by a range of recruiters. You can search for employment groups in the Facebook search bar by typing in keywords like ‘jobs’ ‘employment’ etc. Once you have joined a group you will continue getting notifications every time there is a new post or job that has been shared.
    If you need any additional help with managing your professional presence online, the OA offers professional, impartial and practical advice on all aspects of transition and employment.