“We don’t have a choice on whether we do social media; the question is how well we do it”. This quote by Erik Qualman, Marketing and eBusiness Expert, aptly sums up the importance of enhancing your online presence.
Here are a few helpful tips to get you started:
Smart profile picture
- Your profile picture should be a professional and clean headshot.
- Don’t use a picture where you are dressed in uniform or holding a weapon.
- Ensure your profile picture exclusively features you.
- Your headline can contain up to 120 characters; maximise this chance to highlight your skills.
- Avoid indicating your rank in the headline, as most people in the civilian workforce are not familiar with military titles.
- Choose compelling keywords that reflect your core competencies.
According to Tim Savage, an Army veteran and author of the book ‘LinkedIn: Creating a Great Profile as a Member of the Armed Forces’: “You need to tell people who you are, what you offer and what problems you can help them overcome.”
- Write a summary that represents your current professional outlook and describes your talents and capabilities.
- Ensure that the content on your profile communicates the relevance of your transferable skills- various skills you developed in the Services are equally significant in a civilian workplace.
Experience & Qualifications
Update all your educational and work experience details- prospective employers are interested in your experience and expertise. Consequently, they will value information about your academic and professional background.
- Personalise your connection requests – often, people are inclined to ignore requests from someone they don’t know. Use a tailored message, rather than the default LinkedIn template.
- Connect with recruiters and groups in your desired industry.
- Quality of connections is more important than quantity – connect with people who are aligned with your current professional objectives.
- Maintain professionalism; a defining feature of LinkedIn is that it serves as a professional platform, providing a medium for people to build professional relationships.
- Accordingly, avoid sharing irrelevant information that is personal in nature.
LinkedIn is an excellent way to increase visibility and credibility online. In today’s digitally driven world, creating and maintaining an appealing and engaging LinkedIn profile is an integral part of a job search.
If you are interested in finding out more why not view our Linked in webinar or attend one of our LinkedIn workshops with Lincoln Coutts, these are run in Portsmouth, Bristol, London and Darlington. For further details visit Officers’ Association events