Understanding the Digital Economy

This webinar gives the key essentials that every manager or director should know as part of their general understanding of online business models and how big data is revolutionising digital channels.
Advances in information technologies and the internet have enabled traditional business models to be turned on their head with the emergence of new models which allow the direct online interaction between two or more customers - think eBay, Airbnb and Uber (commonly known as multi-sided platforms (MSPs).

The webinar will be run by Dr Reza Salehnejad, a Teaching Fellow in Economics at Manchester Business School who also teaches on the Advanced Management Achievement Course (AMAC) which is run for officers leaving the Armed Forces.

Watch the Webinar