An Introduction to Marketing – Essential Commercial Skills Series – BMC

As the world continues to change at a rapid pace, it is becoming essential to take the time to invest in your professional development whether you’re in the services, making the transition, or in civilian employment.

This webinar focuses on introducing you to marketing; providing the concepts, language and topics to make those leaving the forces more confident in what marketing knowledge and experience they need to support their career development. In particular, this webinar will touch on the marketing mix, customer brand, and PR.

Philip Blakey, who leads the webinar, has 16 years experience working as a business skills trainer and operations consultant. Having had a corporate career with BOC Group, he has worked with both Bath University and the University of the West of England developing their Executive level management courses. He has also presented courses for the Chartered Institute of Marketing and Bristol Management Centre.

This webinar is part of the OA and Bristol Management Centre Essential Commercial Skills Webinar series. This series aims to provide you with the unique opportunity to hear from BMC lecturers and gain the knowledge, language and confidence to support your professional development, whilst giving you a taster of some of the course content on offer to officers.

 

Watch the webinar: