The Alternative CV – How the Employment Market is Changing

The evolution of technology means that you can now conduct your job search through a variety of channels – just using a printed CV and cover letter on their own isn’t likely to get you as noticed as before.

The recent digital transformation in how we go about applying for jobs has forced job seekers to re-evaluate their approach. Today’s candidates need to fully understand the changes that have taken place to make the most of the opportunities available to them online.

Social Media

Ensuring your LinkedIn profile is live and up to date not only increases your chances of finding relevant jobs, but provides employers with social proof of your credentials. Your online presence generally serves to back up all that you’ve claimed in your application and how capable you are. Prospective employers will want to know who you’ve worked with and if anybody is willing to recommend you publicly.

LinkedIn is the perfect platform to exhibit your skills, knowledge and experience to potential employers, so once you’ve created your profile, the next step is to connect with all past colleagues, clients and managers with a view to gaining as many recommendations and endorsements as possible.

Keep in mind that Facebook, Twitter and blogging are also considered as strategic forms of job seeking – make sure your profile is sending the right signals by sharing informative content that is relevant to your target industry and take care to remove any posts that may be deemed inappropriate by recruiters.

Personal websites

In a highly competitive market, tech-savvy candidates can go that extra mile to ensure they stand out by creating professional profile websites and online portfolios. These can prove very powerful as tools to connect with desired employers and are popular within the creative industries in particular. Websites grant the job seeker an opportunity to express their talents without being restricted by a traditional CV format. Providing the content is kept professional and that you tailor the information shown towards your industry’s expectations, you have the freedom to create as you please.


You have heard of blogging but what about vlogging? It’s simple – you create the same content as you would a blog but via video. Many people are creating online CVs and posting them through to YouTube. An excellent way for individuals to set themselves apart from the competition, vlogging is popular amongst candidates looking to work in communications, technology and the creative sector. The platform allows you to showcase your personality, humour and pitch delivery whilst remaining very easy to achieve. Most users create their vlogs with just a mobile phone camera and free video editing software.

Don’t be put off by the thought of talking into the camera because the advantage of video-blogging is that you are free to use your imagination. Be as inventive as possible – you could use screen shots of presentations previously created, appealing to the eye images and punchy bullet points. The vlog is an alternative CV after all and as long as you provide the right profile and content, it will serve as an extremely useful and interactive tool.