Understanding an employer’s needs is crucial for securing your new career.
Zena Everett, an Executive Coach and author of Mind Flip, ran a webinar with Clive Lowe, an OA Career Consultant, on identifying and promoting your skills using the Mind Flipping technique.
What is Mind Flipping?
Mind Flipping is to turn your focus away from yourself and instead to look outwards. When applying for a job you must identify the value you will add, and the problems only you can solve for a potential employer. The benefits of Mind Flipping include making it easier to sell yourself, overcome challenges and network.
What you need to know about recruitment
- Employers and recruiters look at your most recent experience first. They are not interested in you, but what you can do for them. Your experiences need to demonstrate how you can help with their challenges.
- The job market has gone underground. Increasingly jobs are not advertised publicly. It is therefore crucial you can identify the organisations that are likely to benefit from your skills and experiences.
Create your own opportunities
- Stop applying for jobs and start looking for problems to solve.
- Employers recruit when they need someone to solve a problem – be that person.
Identify your strengths
By thinking about the problems you can solve for an employer, you will be able to identify the following strengths:
- Skills (what you do)
- Knowledge (what and who you know)
- Experience (where you have worked)
To help identify your strengths, answer the following:
- Who are you?
- Who do you know?
- What do you know?
- What problems can you solve?
- Why are you better and different than the rest of the shortlist?
- A recruiter is often the gatekeeper to an employer, so present yourself in the best possible way.
- Risk being a ‘marmite’ candidate – it is better to be liked or disliked than forgotten.
- What three things will an employer and recruiter say about you after the interview?
- What metaphor or image could be used to describe you?
- Do not hide your military background, but demonstrate why it helps to make you a strong candidate.
Evidence not hyperbole
- You need to prove that you can deliver meaningful results.
- Use numbers, metrics, statistics, comparisons and achievements against targets, testimonials, customer feedback, reference quotes and hard data.
- Ensure your skills match the challenges in a jobso you are working at optimum performance levels.
- Get the work you want and charge appropriately.
- Only apply for jobs that match your skills and will help you achieve the career you want.
- It can be challenging to change function or sector, so choose the right one.
- If you are unsuccessful in your job application, remember every rejection statistically takes you one step closer to a job offer, plus they can often be biased and ill-judged.
About Zena Everett
Zena ran a successful recruitment business, finding recruiters for other recruitment agencies. She became interested in why some of her candidates were more successful than others, which led her to retrain as an Organisational Psychologist and Cognitive Behavioural Coach. Zena then wrote Mind Flip, which helps anyone looking to change jobs, achieve promotion or find more fulfilling work.
About Clive Lowe
Clive served in the Army for 12 years with the Royal Engineers and Gurkha Engineers. He completed an MBA and then worked in the private sector, including at the Dubai World Trade Centre in Dubai and the NEC Birmingham. Clive joined the OA in February 2013 as a Career Consultant, advising serving and former officers on finding the right career after leaving the military.
For more advice on identifying your skills, book a free career consultation with one of our advisers, or call 0117 906 3580.