Thinking about Business Coaching as a Career?

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If you’re looking for the perfect opportunity to use the skills and qualities you have spent your time building up in the military, then a career as a Business Coach could be what you’re looking for.

Here at Pendleton, we are committed to assisting military personnel in starting their own Business Coaching company.

Partnering with Pendleton could allow you to generate an annual six-figure income while also allowing you to spend time with your friends and family enjoying it. You can choose to work full time, or part time as part of a portfolio career.

Why business coaching suits military talent

Entering military life requires unique qualities. Not everyone can handle the pressure of life on the front line or is able to live in close quarters with other people who become like family.

When you leave the military, it can be hard to know what is on offer and what will suit your specific skillset. But as a commissioned officer, you have the dedication, experience and leadership skills that make you an ideal candidate to support others to become more successful in their working lives.

A comparison between The Big 12 Most Important Character Strengths for Military Officers and the top traits for any successful Business Coach is startling in its similarity. These are:

  • Industriousness
  • Leadership
  • Emotional balance
  • Openness

“The three main skills we look for in our prospective Pendleton Partners are the ability to sell themselves as a leader, to follow a process through to completion and to solve people problems. We find these three skills are always present in the officers leaving the military. This is exactly what makes them ideal for coaching”.

Rob – Founder of Pendleton

Become a Successful Business Coach, with Pendleton from Rob Pendleton on Vimeo.

A career with purpose

As a Business Coach, you will spend time listening to clients’ concerns to gain a clear picture of their priorities, helping them to understand which issues to address first and working with them to build a sustainable and successful business.

You will enjoy a satisfying career. One day you could be helping a young business to grow and watching it turn into a great company over the years. The next day, you could be taking a stagnant business, one where the owner has lost their enthusiasm and drive, to help get that business back on track. Your impact will ripple down through the business; the employees, customers and suppliers, and the people they encounter.

We spend most of our waking lives at work, and the opportunity to impact people’s lives for the better can often be through work. If you have served and are looking for a future career with purpose, then Business Coaching could be the perfect career move. Pendleton will help you take your next step from leading others, to guiding them through their business challenges.

Pendleton is your perfect ally for your new business

Coaching is a rapidly growing industry and represents a substantial new opportunity for former officers to make a prudent investment and build their own business after leaving the Armed Forces.

In the past, this career path would typically require £50-100k of investment and necessitate 12 months+ working without earning before you could prove your worth in the market. But Pendleton provides military talent with the necessary skills, training and a proven 12-month ‘Guaranteed Business Growth’ framework to help you become successful Business Coaches in just 8-12 weeks.

You’ll be building your very own Business Coaching Practice and – as with any business – this will involve making an initial investment. However, you’ll own that business and its’ client base, meaning you’ll have a valuable asset AND an enjoy hourly rate that eclipse many accountants, lawyers and doctors. Most coaches achieve their target earnings of £100k+ within year one, or build a great part-time income to supplement their retirement.

You will have the choice to work part-time, full-time or build up your coaching practice, bringing other coaches onboard. And we’ll help you with that every step of the way with our expert guidance.

As with any new business, setting a clear strategy is the key to your success. This is where Pendleton comes in. We share exactly what you need to do at every step, to build up a lucrative business as a coach.

We will provide you with the proven programme that we’ve used to great success with hundreds of businesses. We’ll help you hit the ground running so that you can land your first clients quickly, without offering discounts and freebies.

Our Partners operate as a team allowing you to slot right into a group of people striving towards the same goals.

We already have some ex-military personnel on board, so you’ll feel at home and settle into your new routine guided by experts in the Business Coaching field.

We’re a growing organisation, so there could be opportunities to get involved with Pendleton itself and help plan our future.

Pendleton Global needs you!

Officers leaving the military have unique experiences that can give them a competitive edge in Business Coaching compared with coaches who have not served. We will take the skills you have built during your military service and teach you:

  • How your dedication and ferocious determination for results can be used to help a business generate
    new business and keep existing customers happy
  • How your leadership can be used to help train and inspire the people within a business.
  • How your eye for detail and observation can be used to pinpoint exactly what is going wrong with a business and how to fix it
  • How your ability to cope under exceptional pressure and improvise within a clear framework while  still achieving results translates directly to the key skills required to help business owners overcome their own adversities
  • How you can build a career that makes you feel like you are serving your purpose and being well rewarded financially.


If you are interested in finding out more about what it takes to become a Business Coach with Pendleton, you need to register your interest by completing our form.

One of our Pendleton team will be in touch to arrange for you to have an initial conversation with a Business Coach. You’ll find out what it’s like to be a Business Coach. They will review if Business Coaching is the right opportunity for you and give you an opportunity to ask questions. 

If you are suitable and you want to progress things further, you will chat with Rob Pendleton, the founder of Pendleton Global. He will help you make the right decision on whether to become a Pendleton Partner. 

We will also send you a coaches prospectus and the first module of the Business Waterwheel™ to give you the opportunity to find out more about Business Coaching. 

Once you have had a chance to review all of the details, the business plans and the opportunities that are available to you and you believe that this is the right business decision for you, we will sign you up.   

When you’re on board, you’ll get access to the Pendleton Business Waterwheel™ as well as hands on training and support. Weekly coaching calls will keep you motivated and the vast majority of your training and practice development is done one-on-one with our founder. 


Rob Pendleton, founder of Pendleton Global, is an award-winning serial entrepreneur and director, trained by world-leading accounting firm PricewaterhouseCoopers. He has enjoyed a successful 20-year career leading business transformation and growth for the world’s biggest companies, UK public sector bodies, and a wide range of small and medium-sized enterprises (SME’s).

He now coaches his Partners to work with SME owners to help them realise sustainable and guaranteed growth using his Pendleton Business Waterwheel™ tool. 

Rob leads the training and development of new Pendleton Coaches to dramatically increase their value as part of longer, more sustainable relationships. 


  • A proven unique model, guaranteed to show growth 
  • Founder Rob Pendleton provides full training and support
  • Full access to the inner secrets of the Business Waterwheel™ company growth system 
  • Ongoing support from the Pendleton team 
  • Work from home and run your business on your mobile phone/laptop. 
  • Recession-proof business 
  • Scalable business opportunity 
  • Weekly networking and mentoring 
  • Thousands of SME prospects in your local area, plus serve customers online 
  • Full marketing and sales support provided 
  • Pioneer Partners will get exclusive additional training from the founder
  • Discounted rates whilst the UK roll-out underway


Pendleton has options in place to provide loans at approx. 6% interest rates which are subject to the terms and conditions of the provider. 

Become a member today

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