Why Franchising?
Q&A with Utilitrack's Gerard Duggan

Posted: 4th Feb 2020

Gerard joined Utilitrack after owning his own business for 25 years; at the time his only experience of the utilities sector was paying gas and electric bills.

Utilitrack were not swayed by the lack of sector experience, but “actually more interested in my ability to lead people, manage a business and build long term client relationships” Gerard tells the Officers’ Association.

So, Gerard, what do Utilitrack actually do?
In short, we help businesses analyse energy data and negotiate the most appropriate and best value utility contracts. While this might not sound sexy, the result for our clients can be up to five-figure savings for a multi-site, high energy user. That’s when they start to get emotional!
For their efforts, our franchisees receive a percentage of that contract for as long as it runs. This gives our franchisees long term forecastable income and builds them a business with true financial value when the time comes for resale. So, not sexy but definitely desirable as far as starting and owning a business is concerned.

Why does Utilitrack want to attract and recruit officers?
Strong leadership is the key. Utilitrack franchisees will build, inspire and motivate their own team around them. This could include brokers and professional introducers.

Furthermore, the commercial utilities industry can be a quagmire of legislation and confusing contracts and our clients appreciate being led by someone they can trust.

Finally, as business owners in our own right, we need to be leaders of ourselves. We need to plan well, be decisive and act with confidence.

Which key skills, attributes and experiences would you look for in a potential candidate?
As well as proven leadership experience, we look for people who know how to communicate and relate at all levels. For us, communication is as much about listening as it is talking.

Good management skills are essential too. Our actions can have a huge impact on a company’s finances, so accuracy and good record management is vital.

One other attribute we expect officers to have in abundance is reliability. The type of people we work with place great value on someone who does what they say they are going to do. It sounds like common sense but sadly it’s just not that common.

What can we expect to see from Utilitrack? As an officer who is interested, what should I do?
We will be holding a discovery day in Berkshire in April (details to be confirmed) exclusively for officers leaving or who have already left the military. Attendees will be able to find out whether investing in a Utilitrack franchise would suit their character, aspirations and lifestyle.
There will also be the chance to meet existing franchisees and ask plenty of questions. Even if Utilitrack is not the right fit for an attendee, it might provide inspiration to look at alternative franchises or push ahead with their own business idea.

To help officers decide whether to come along to the discovery day, we will also be joining an Officers Association webinar on Tuesday 17 March, where we will explain a little bit more about the business and the investment required. We will also cover some of the other options of setting up in business, whether it’s turning a hobby into an income, a skill into a consultancy or purchasing another type of franchise.

Just like anything in life, investing in a franchise won’t be for everyone but these events provide a great opportunity for people to see if it could work for them. Register for the webinar now.

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